About Rapbay.com
Founded in March 2003, Rapbay.com was born in the heart of Northern California’s Bay Area rap scene with a mission to bring quality underground rap music and related products to a global audience. From the beginning, our passion has been discovering and curating the best in independent rap, and delivering it to dedicated fans worldwide in an authentic, respectful, and professional manner.
Rapbay offers a diverse catalog of music formats — CDs, vinyl, cassettes — and a wide range of cultural products including DVDs, books, magazines, posters, clothing, action figures, and accessories. We proudly serve customers across the U.S., Europe, Japan, and even the deserts of the Middle East.
More than just a store, we are committed to integrity and fairness — ensuring that royalties are properly collected and that artists, groups, labels, and companies are fully and fairly compensated for their creative work.
Company Overview
For over 22 years, Rapbay.com has been a trusted voice in the underground rap community. Our deep-rooted connection to Bay Area hip-hop has fueled our growth and allowed us to feature a wide array of artists from the West Coast, Midwest, South, North, and East Coast.
We work directly with artists, labels, distributors, and rights holders, establishing genuine relationships built on respect for the music and the culture. As an independently owned and operated business, Rapbay.com is run by rap music enthusiasts and partners Ryan Viale Gertler and Kerry Huffman.
Rapbay.com also works closely with our sister company, Urbanlife Distribution LLC, a full-service wholesale and digital distributor. Founded in 2001, Urbanlife began with a focus on physical product distribution to retail stores and expanded into digital distribution in 2006, now managing over 700 independent labels. We hold direct partnerships with platforms like iTunes, Spotify, YouTube, Amazon, TikTok, Tidal, META, JPay, and many more.
A Google search for "Rap Digital Distribution" places Rapbay.com and Urbanlife at the top — a testament to our leadership in the independent rap space. With a catalog of over 4,000 physical titles, 80,000 digital tracks we are proud to serve a global network of fans, artists, labels, business owners, and supporters of independent rap.
Our Goal
Our mission is to continue being the go-to destination for underground rap music and culture. From limited-edition physical formats to exclusive merch and collectibles, Rapbay.com offers an unmatched selection for collectors and fans alike. Our ever-expanding inventory includes:
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CDs, Vinyl, Cassette Tapes
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DVDs, Books, Magazines
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T-Shirts, Hoodies, Hats
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Action Figures, Posters, and Accessories
Need Help?
Email Customer Support: info@rapbay.com
Phone: (925) 822-3612
Customer Support Hours:
Monday – Thursday: 10:00 AM – 4:00 PM PST
Friday: 9:30 AM – 12:00 PM PST